Brand
The kept loop: an open ring with the ember dot in its gap. What people know stays in the loop.
Logo
lore.
Mark, dark tileSVG
Mark, light tileSVG
Bare mark, for light backgroundsSVG
Bare mark, for dark backgroundsSVG- Keep clear space around the mark of at least the dot's width.
- Don't rotate it, recolour the dot, or close the loop.
- Below 24px, use the dark tile version; it holds up best.
- The brand name is “Lore”. The domain is keeplore.dev.
Social
Colour
Ink
#121218Text, buttons, dark surfaces
Paper
#f7f5f0Page background
Ember
#e09f3eThe dot. Accents only, never body text
Ember ink
#96601aEmber-coloured text on paper
Soft ink
#55545cSecondary text
Type
Instrument Serif
Headlines and the wordmark. Regular weight only, tight tracking.
Satoshi
Everything else. Regular and Medium.